Not EPM, not CPM, but analytics of a marketing kind
This podcast is dipping its collective and metaphorical toe outside of the warm and cozy confines of performance management with a conversation with a guest whose job, passion, and personal interest is understanding the relationship of human behavior with business through the lens of marketing analytics. Join us, won’t you, on this fascinating conversation with Kevin Lawrence that is most definitely not within the scope of traditional EPM but most definitely within the scope of your interest.
The journey to marketing and analytics
Kevin’s had an interesting path, one that isn’t really the norm in our
profoundly boring and all too predictable fascinating EPM world: from the arts to nonprofits to the Fortune 100 to Find The Loose Brick.
Numbers without an understanding of the nexus of business and people are meaningless. Kevin’s professional life has deeply informed how he and his clients understand how you and I interact with corporations and their products, services, and oh yeah: each other.
The past actually is prologue
For you wee lads and lassies who weren’t around to hear this song when it first came out to witness the change in tools